Genesys Worldwide is launching a national voucher sales platform designed to help radio stations generate additional revenue and savings for listeners.
The platform will automate the voucher creation process, allowing stations to focus on delivering quality content to their audiences.
Genesys Worldwide co-director Chris says: “We know how tough it can be for local stations to generate income. Our marketplace streamlines the entire process, making it easier than ever for stations to boost revenue with minimal effort.”
Dale Bartleson, Sales Director at Genesys Worldwide and formerly of Bauer Media and YO1 Radio in York, adds: “The cost-of-living crisis and upcoming changes in April will only make listeners more cautious about spending. We believe a national platform for local stations will help boost audience engagement while offering valuable local discounts.”
Some local radio stations already sell vouchers through their websites to diversify revenue streams, and the company say their new platform is designed to make the process more efficient and scalable.
“We’ve made it really simple to manage voucher sales at scale,” explains Edward Richmond BSc (Hons) MBCS, Technical Director at Genesys Worldwide. “For example, larger vendors often have their own voucher code systems, which typically require manual integration when running an independent site.
“With our platform, stations can simply paste in the codes, and we handle the rest – including all purchase updates.”