Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 0% - - - - 1% +1 +30.6% - - 1% 0 -7.4% - - 0% -1 -11.2% - - 1% +1 +15.7% +1 +24.1% 1% 0 +12.3% 0 +6.7% 1% 0 +13.3% 0 +30.6% 1% 0 +6.0% +1 +55.9% 1% 0 +5.9% 0 +42.6% 1% 0 -2.1% 0 +24.4% 1% - - - - 1% 0 +20.4% - - 1% 0 +19.9% - - 1% 0 +5.0% - - 1% 0 -7.1% 0 +40.8% 1% 0 -4.6% 0 +11.6% 2% +1 +38.2% +1 +28.6% 1% -1 -14.0% 0 +5.3% 1% 0 -5.1% 0 +7.6% 1% 0 +5.1% 0 +18.4% 1% 0 +4.4% -1 -10.5% 1% 0 -11.0% 0 -7.4% 1% 0 -16.4% 0 -18.4% 1% 0 -12.5% 0 -32.0% 1% 0 -3.8% 0 -37.4% Population ('000) 54466   54466   54752   54752   54752   54752   55032   55032   55032   55032   55675   55675   55675   55964   55964   55964   55964   56348   56348   56348   56348   57640   57640   57640   57641   Reach ('000) 242   316   294   261   302   339   386   409   433   424   450   542   650   686   637   608   840   727   690   725   757   689   576   504   485

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 0.1% - - 0.2% +0.1 - 0.1% -0.1 - 0.1% 0 - 0.1% 0 0 0.1% 0 -0.1 0.2% +0.1 +0.1 0.2% 0 +0.1 0.3% +0.1 +0.2 0.3% 0 +0.2 0.3% - - 0.5% +0.2 - 0.6% +0.1 - 0.5% -0.1 - 0.4% -0.1 +0.1 0.5% +0.1 0 0.6% +0.1 0 0.5% -0.1 0 0.5% 0 +0.1 0.5% 0 0 0.5% 0 -0.1 0.4% -0.1 -0.1 0.5% +0.1 0 0.5% 0 0 0.4% -0.1 -0.1 Average Hours p/L 5   5.9   4.5   4   4.3   4   4.9   5.5   5.8   6.4   7.7   8.6   8.8   7.4   6.9   7.7   6.8   6.3   7.5   7.7   6.6   6.8   8.7   10.3   9   Total Hours ('000) Q on Q % ch. Y on Y % ch. 1202   - - 1872   +55.7% - 1339   -28.5% - 1039   -22.4% - 1289   +24.1% +7.2% 1365   +5.9% -27.1% 1880   +37.7% +40.4% 2237   +19.0% +115.3% 2495   +11.5% +93.6% 2693   +7.9% +97.3% 3477   - - 4646   +33.6% - 5732   +23.4% - 5094   -11.1% - 4372   -14.2% +25.7% 4692   +7.3% +1.0% 5674   +20.9% -1.0% 4553   -19.8% -10.6% 5142   +12.9% +17.6% 5544   +7.8% +18.2% 5032   -9.2% -11.3% 4661   -7.4% +2.4% 5008   +7.4% -2.6% 5179   +3.4% -6.6% 4343   -16.1% -13.7%

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 5% - - - - 6% +1 +8.9% - - 5% -1 -7.6% - - 5% 0 +2.2% - - 5% 0 0.0% 0 +2.8% 6% +1 +3.2% 0 -2.5% 6% 0 +1.3% +1 +6.9% 5% -1 -5.3% 0 -0.9% 5% 0 -1.2% 0 -2.1% 5% 0 +2.5% -1 -2.8% 5% - - - - 5% 0 +3.9% - - 5% 0 +3.7% - - 5% 0 -9.4% - - 5% 0 +0.6% 0 -1.8% 5% 0 +8.9% 0 +3.0% 6% +1 +11.9% +1 +11.1% 6% 0 -2.9% +1 +19.0% 5% -1 -6.6% 0 +10.5% 5% 0 +2.4% 0 +3.9% 6% +1 +10.0% 0 +2.2% 6% 0 -1.7% 0 +3.5% 6% 0 -6.0% +1 +4.1% 6% 0 +1.5% +1 +3.2% 6% 0 +7.8% 0 +1.1% Population ('000) 54466   54466   54752   54752   54752   54752   55032   55032   55032   55032   55675   55675   55675   55964   55964   55964   55964   56348   56348   56348   56348   57640   57640   57640   57641   Reach ('000) 2863   3118   2895   2959   2959   3055   3112   2948   2912   2985   2740   2846   2951   2688   2705   2946   3296   3221   3009   3081   3390   3410   3205   3253   3506

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 1.6% - - 2% +0.4 - 2% 0 - 1.9% -0.1 - 1.9% 0 +0.3 2% +0.1 0 1.9% -0.1 -0.1 1.8% -0.1 -0.1 1.8% 0 -0.1 2% +0.2 0 1.8% - - 1.7% -0.1 - 1.7% 0 - 1.6% -0.1 - 1.8% +0.2 0 1.8% 0 +0.1 1.9% +0.1 +0.2 2% +0.1 +0.4 2% 0 +0.2 2.1% +0.1 +0.3 2.1% 0 +0.2 2.2% +0.1 +0.2 1.9% -0.3 -0.1 1.9% 0 -0.2 2.2% +0.3 +0.1 Average Hours p/L 5.8   6.7   7   6.5   6.6   6.6   6.2   6.2   6.2   6.5   6.5   5.9   5.8   5.9   6.5   6.2   5.8   6.4   6.8   6.8   6.2   6.6   6.2   6.2   6.5   Total Hours ('000) Q on Q % ch. Y on Y % ch. 16662   - - 20895   +25.4% - 20235   -3.2% - 19342   -4.4% - 19392   +0.3% +16.4% 20098   +3.6% -3.8% 19310   -3.9% -4.6% 18145   -6.0% -6.2% 17933   -1.2% -7.5% 19461   +8.5% -3.2% 17808   - - 16822   -5.5% - 17143   +1.9% - 15729   -8.2% - 17699   +12.5% -0.6% 18159   +2.6% +7.9% 19155   +5.5% +11.7% 20684   +8.0% +31.5% 20444   -1.2% +15.5% 20851   +2.0% +14.8% 21022   +0.8% +9.7% 22485   +7.0% +8.7% 19948   -11.3% -2.4% 20033   +0.4% -3.9% 22668   +13.2% +7.8%

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 1% - - - - 1% 0 +1.0% - - 0% -1 -13.5% - - 1% +1 +2.2% - - 1% 0 +16.8% 0 +4.3% 1% 0 +30.1% 0 +34.3% 1% 0 +3.0% +1 +60.0% 1% 0 -25.7% 0 +16.3% 1% 0 -0.6% 0 -1.1% 1% 0 +50.9% 0 +14.7% 1% - - - - 1% 0 -22.0% - - 1% 0 +29.6% - - 1% 0 -9.0% - - 1% 0 -35.8% 0 -41.0% 1% 0 +16.2% 0 -12.0% 1% 0 +37.2% 0 -6.8% 1% 0 -14.6% 0 -12.5% 1% 0 -7.4% 0 +26.2% 1% 0 +5.9% 0 +14.9% 1% 0 +40.7% 0 +17.8% 1% 0 -1.7% 0 +35.6% 1% 0 -23.4% 0 +12.1% 1% 0 +25.5% 0 +32.9% 1% 0 +25.0% 0 +18.0% Population ('000) 54466   54466   54752   54752   54752   54752   55032   55032   55032   55032   55675   55675   55675   55964   55964   55964   55964   56348   56348   56348   56348   57640   57640   57640   57641   Reach ('000) 311   314   273   279   326   424   439   326   324   489   499   389   504   461   296   344   472   406   376   398   560   563   431   541   676

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 0.1% - - 0.1% 0 - 0.1% 0 - 0.1% 0 - 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.2% +0.1 +0.1 0.1% - - 0.1% 0 - 0.1% 0 - 0.1% 0 - 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 0.1% 0 0 Average Hours p/L 2.7   3.6   2.5   3.8   4   3.5   3.1   2.4   2.5   3.3   2.9   2.1   2.1   2.2   2.5   2.4   2.5   2.7   2.2   2.1   2.7   2.7   2   2.3   2.1   Total Hours ('000) Q on Q % ch. Y on Y % ch. 827   - - 1135   +37.2% - 681   -40.0% - 1059   +55.5% - 1299   +22.7% +57.1% 1476   +13.6% +30.0% 1343   -9.0% +97.2% 793   -41.0% -25.1% 803   +1.3% -38.2% 1601   +99.4% +8.5% 1468   - - 817   -44.3% - 1059   +29.6% - 1025   -3.2% - 736   -28.2% -49.9% 839   +14.0% +2.7% 1181   +40.8% +11.5% 1101   -6.8% +7.4% 815   -26.0% +10.7% 824   +1.1% -1.8% 1517   +84.1% +28.5% 1528   +0.7% +38.8% 846   -44.6% +3.8% 1243   +46.9% +50.8% 1415   +13.8% -6.7%

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 35% - - - - 33% -2 -7.9% - - 34% +1 +6.3% - - 34% 0 -1.7% - - 37% +3 +9.4% +2 +5.2% 37% 0 0.0% +4 +14.3% 35% -2 -4.5% +1 +2.7% 35% 0 -1.9% +1 +2.5% 33% -2 -4.4% -4 -10.4% 33% 0 -1.5% -4 -11.8% 33% - - - - 32% -1 -3.1% - - 34% +2 +4.8% - - 34% 0 +0.8% - - 33% -1 -2.8% 0 -0.5% 31% -2 -5.7% -1 -3.2% 30% -1 -4.1% -4 -11.4% 30% 0 +1.7% -4 -10.5% 29% -1 -5.0% -4 -12.6% 28% -1 -2.7% -3 -9.8% 29% +1 +2.9% -1 -3.3% 30% +1 +3.4% 0 -1.7% 30% 0 +1.8% +1 +5.3% 30% 0 0.0% +2 +8.2% 30% 0 +0.6% +1 +5.8% Population ('000) 394   394   394   395   396   396   395   394   394   394   395   395   395   395   394   395   395   395   395   395   384   385   385   385   386   Reach ('000) 139   128   136   134   147   147   140   137   131   129   130   126   132   133   129   122   117   119   113   110   110   114   116   116   117

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 15% - - 14.4% -0.6 - 16.2% +1.8 - 16.6% +0.4 - 17.2% +0.6 +2.2 17.1% -0.1 +2.7 16.1% -1 -0.1 15.5% -0.6 -1.1 16.6% +1.1 -0.6 16.8% +0.2 -0.3 15.5% - - 14.1% -1.4 - 14.3% +0.2 - 14.5% +0.2 - 15.2% +0.7 -0.3 16.4% +1.2 +2.3 16.9% +0.5 +2.6 19.5% +2.6 +5 19.1% -0.4 +3.9 19.2% +0.1 +2.8 17.2% -2 +0.3 16.1% -1.1 -3.4 16.7% +0.6 -2.4 16% -0.7 -3.2 14.5% -1.5 -2.7 Average Hours p/L 8.2   8.7   9.3   9.6   8.6   8.2   7.8   7.4   7.8   8.2   7.7   7.6   7.9   8.3   8.5   8.7   8.9   10.5   11.3   12.7   9.9   9.1   9.1   8.2   8   Total Hours ('000) Q on Q % ch. Y on Y % ch. 1133   - - 1112   -1.9% - 1264   +13.7% - 1289   +2.0% - 1265   -1.9% +11.7% 1211   -4.3% +8.9% 1093   -9.7% -13.5% 1012   -7.4% -21.5% 1016   +0.4% -19.7% 1056   +3.9% -12.8% 994   - - 965   -2.9% - 1046   +8.4% - 1101   +5.3% - 1093   -0.7% +10.0% 1061   -2.9% +9.9% 1036   -2.4% -1.0% 1240   +19.7% +12.6% 1277   +3.0% +16.8% 1390   +8.8% +31.0% 1092   -21.4% +5.4% 1044   -4.4% -15.8% 1051   +0.7% -17.7% 951   -9.5% -31.6% 936   -1.6% -14.3%

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 0% - - - - 0% 0 -17.3% - - 0% 0 +23.5% - - 0% 0 -39.0% - - 0% 0 -4.3% 0 -40.3% 0% 0 +24.4% 0 -10.1% 0% 0 +49.2% 0 +8.5% 0% 0 -61.9% 0 -32.3% % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - Population ('000) 54466   54466   54752   54752   54752   54752   55032   55032                                     Reach ('000) 75   62   77   47   45   56   84   32

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 0% - - 0% 0 - 0% 0 - 0% 0 - 0% 0 0 0% 0 0 0% 0 0 0% 0 0 % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - Average Hours p/L 3.2   3.7   5.7   3.2   7.2   8.5   3.5   7.8                                     Total Hours ('000) Q on Q % ch. Y on Y % ch. 243   - - 225   -7.4% - 442   +96.4% - 150   -66.1% - 322   +114.7% +32.5% 481   +49.4% +113.8% 293   -39.1% -33.7% 252   -14.0% +68.0%   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 13% - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - Population ('000) 298                                                   Reach ('000) 40

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 3.9% - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - Average Hours p/L 5.6                                                   Total Hours ('000) Q on Q % ch. Y on Y % ch. 227   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 9% - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - Population ('000) 239                                                   Reach ('000) 21

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 3.8% - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - % - - Average Hours p/L 6.8                                                   Total Hours ('000) Q on Q % ch. Y on Y % ch. 145   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -   - -

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change % - - - - % - - - - % - - - - % - - - - % - - - - 7% - - - - 8% +1 +7.0% - - 8% 0 +8.3% - - 8% 0 +0.6% - - 8% 0 -7.7% +1 +7.7% 9% - - - - 8% -1 -7.1% - - 9% +1 +7.7% - - 9% 0 +5.8% - - 11% +2 +13.3% +2 +19.9% 9% -2 -11.8% +1 +14.0% 8% -1 -13.3% -1 -8.3% 8% 0 -9.4% -1 -21.5% 7% -1 -8.3% -4 -36.5% 8% +1 +9.1% -1 -21.5% 8% 0 +16.7% 0 +5.7% 9% +1 -1.2% +1 +15.3% 9% 0 0.0% +2 +25.7% 8% -1 -0.6% 0 +14.6% 9% +1 +7.1% +1 +5.2% Population ('000)           154   157   157   156   156   160   160   160   162   162   162   162   165   165   165   165   167   167   168   168   Reach ('000)           11   12   13   13   12   14   13   14   15   17   15   13   12   11   12   14   14   14   14   15

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y % - - % - - % - - % - - % - - 1.8% - - 2.3% +0.5 - 2.7% +0.4 - 2.7% 0 - 2.9% +0.2 +1.1 3.5% - - 4.1% +0.6 - 5.2% +1.1 - 5.6% +0.4 - 5.9% +0.3 +2.4 5.1% -0.8 +1 3.5% -1.6 -1.7 3.5% 0 -2.1 4.5% +1 -1.4 5.5% +1 +0.4 4.9% -0.6 +1.4 5% +0.1 +1.5 4.8% -0.2 +0.3 4.1% -0.7 -1.4 3.7% -0.4 -1.2 Average Hours p/L           5.5   6.3   6.5   6   7.6   8.1   10.1   12.3   12.8   11.2   11.4   9.3   9.4   13.6   14.2   11.6   11.3   10.8   10.4   8   Total Hours ('000) Q on Q % ch. Y on Y % ch.   - -   - -   - -   - -   - - 58   - - 75   +29.3% - 85   +13.3% - 79   -7.1% - 92   +16.5% +58.6% 113   - - 134   +18.6% - 177   +32.1% - 191   +7.9% - 192   +0.5% +69.9% 172   -10.4% +28.4% 117   -32.0% -33.9% 117   0.0% -38.7% 156   +33.3% -18.8% 177   +13.5% +2.9% 158   -10.7% +35.0% 161   +1.9% +37.6% 157   -2.5% +0.6% 141   -10.2% -20.3% 123   -12.8% -22.2%

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change 5% - - - - 5% 0 -8.2% - - 5% 0 +7.5% - - 6% +1 +8.0% - - 6% 0 -0.2% +1 +6.4% 6% 0 +0.4% +1 +16.4% 5% -1 -12.4% 0 -5.2% 5% 0 +8.3% -1 -4.9% 6% +1 +3.8% 0 -1.0% 6% 0 +10.9% 0 +9.3% 6% - - - - 5% -1 -13.3% - - 7% +2 +19.2% - - 6% -1 -13.3% - - 5% -1 -11.3% -1 -20.5% 5% 0 0.0% 0 -8.3% 4% -1 -29.2% -3 -45.5% 3% -1 -19.5% -3 -49.4% 2% -1 -35.7% -3 -63.3% 2% 0 -11.1% -3 -67.4% 3% +1 +75.0% -1 -19.5% 3% 0 -2.2% 0 -2.2% 3% 0 0.0% +1 +52.2% 3% 0 +7.1% +1 +83.4% 3% 0 +6.7% 0 +11.8% Population ('000) 465   466   471   471   472   470   477   477   477   478   479   479   479   481   482   482   482   493   493   493   493   504   504   504   504   Reach ('000) 25   23   25   27   27   27   24   26   27   30   30   26   31   27   24   24   17   14   9   8   14   14   14   15   16

Audience Share

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Share Q on Q Y on Y 2.4% - - 2.4% 0 - 5.2% +2.8 - 5.4% +0.2 - 5.6% +0.2 +3.2 5.5% -0.1 +3.1 3.5% -2 -1.7 4.4% +0.9 -1 4.4% 0 -1.2 5.7% +1.3 +0.2 4.2% - - 3.4% -0.8 - 4.6% +1.2 - 3.8% -0.8 - 3.9% +0.1 -0.3 3.5% -0.4 +0.1 2.4% -1.1 -2.2 1.5% -0.9 -2.3 1.1% -0.4 -2.8 0.7% -0.4 -2.8 1.8% +1.1 -0.6 1.8% 0 +0.3 2.2% +0.4 +1.1 2.9% +0.7 +2.2 3.9% +1 +2.1 Average Hours p/L 7.7   8   16.9   16.4   16.2   16.2   10.6   12.4   12.1   14.1   10.3   8.6   9.2   8.4   10.3   9   8.5   6.7   6.5   4.5   7.5   7.5   9.2   12.4   15.5   Total Hours ('000) Q on Q % ch. Y on Y % ch. 190   - - 186   -2.1% - 425   +128.5% - 441   +3.8% - 446   +1.1% +134.7% 435   -2.5% +133.9% 249   -42.8% -41.4% 323   +29.7% -26.8% 332   +2.8% -25.6% 417   +25.6% -4.1% 308   - - 223   -27.6% - 289   +29.6% - 227   -21.5% - 244   +7.5% -20.8% 214   -12.3% -4.0% 147   -31.3% -49.1% 94   -36.1% -58.6% 62   -34.0% -74.6% 36   -41.9% -83.2% 103   +186.1% -29.9% 102   -1.0% +8.5% 129   +26.5% +108.1% 188   +45.7% +422.2% 253   +34.6% +145.6%

Weekly Reach

Q4/17 Q1/18 Q2/18 Q3/18 Q4/18 Q1/19 Q2/19 Q3/19 Q4/19 Q1/20 COVID Q3/21 Q4/21 Q1/22 Q2/22 Q3/22 Q4/22 Q1/23 Q2/23 Q3/23 Q4/23 Q1/24 Q2/24 Q3/24 Q4/24 Q1/25 % Reach Q on Q % change Y on Y % change % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - % - - - - 1% - - - - 1% 0 -21.2% - - 1% 0 +40.0% - - 1% 0 -19.3% - - 1% 0 -4.9% 0 -15.4% 1% 0 +3.9% 0 +11.6% 1% 0 -1.6% 0 -21.6% 1% 0 -6.2% 0 -8.9% 1% 0 -4.8% 0 -8.7% 1% 0 -1.2% 0 -13.2% 1% 0 +2.2% 0 -9.8% 1% 0 -7.1% 0 -10.7% 1% 0 +16.5% 0 +9.3% 1% 0 +8.4% 0 +20.0% 1% 0 +3.0% 0 +20.9% Population ('000)                     55675   55675   55675   55964   55964   55964   55964   56348   56348   56348   56348   57640   57640   57640   57641   Reach ('000)                     637   502   703   570   542   563   554   523   498   492   503   478   557   604   622