Absolute Radio 90s will temporarily rebrand as Absolute Radio Frank to celebrate the comedian's 60th birthday.
The first inductee into the Arqiva Hall of Fame honours list for this year is Absolute Radio's Frank Skinner.
The frequency, originally home to Kerrang!, serves three million potential listeners and marks the first time Absolute has been made available permanently on FM outside London.
Bauer Media is offering sponsorship of both Frank Skinner and Al Murray as a joint package, to one potential client.
Bauer's Absolute Radio has begun a major new billboard marketing campaign to promote the Christian O'Connell and Frank Skinner shows.
2012 Sony Bronze winner Frank Skinner gets an extra hour on his Saturday show.
Comedian Frank Skinner's show will be timeshifted and air on the decades and Classic Rock stations.
Skinner records 5m downloads of his show in just six months.