104.9 Xfm is hooking up with one of the most influential new-music radio stations in America to bring music fans in the UK and the US a totally unique show for Friday night.
Obviously Xfm is London?s greatest alternative music station, but now they are joining forces with New York?s hippest rock station, K-ROCK, in a radio first to produce an exclusive hour long show which will be presented from both sides of the Atlantic.
Launching on Friday April 30, Import: Export will be co-hosted by Xfm?s Ian Camfield in London and Danni from the K-ROCK studios in New York each sharing their best new releases, giving listeners in America and the UK the chance to hear tracks long before they are released in their own country.
Both DJs will present the top five ?Most Wanted? tracks from their respective countries, as well as sharing a round-up of all the latest music news from London and New York.
Xfm?s Programme Controller Andy Ashton said:
?This is an absolute radio first with two music giants on either side of the Atlantic getting together to deliver exclusives and introduce brand new bands to their respective audiences. We?re smashing the old guard of radio first plays, with K-ROCK bringing new music to the Xfm audience before other UK radio stations even get their promotional copies.
?Equally Xfm has a great track record for breaking new music onto other radio stations and into other markets. Now we have the opportunity to talk directly to New York and play an even bigger part in the development of Xfm’s favourite bands by giving them their first plays across the pond. This is really going to stir things up in the UK and I look forward to Xfm’s relationship with the mighty K-ROCK developing through 2004.?
Import: Export, Every Friday Night 9-10pm from Friday 30 April
Posted on Saturday, April 24th, 2004 at 7:32 am by RadioToday UK