ARI is proposing to introduce the Xfm brand to Dublin in its application to win the new BCI ‘alternative rock’ licence along with partners Capital Radio and UTV.
The bidders say Xfm Dublin would build on the success of Xfm London by creating “an innovative guitar led music radio station showcasing the best new music in an authentic irreverent and exciting way.”
Xfm London has been available in Ireland on Sky Digital since 2002 and on ntl’s cable service since 2003.
Absolute Radio International CEO, Donnach O’Driscoll said: “ARI is looking forward to bringing our extensive operational experience of the Irish Radio Market to Xfm Dublin. Having previously applied for a Rock station in 2001 we know the massive demand for a new service that reflects and promotes alternative music.”
John McCann, Group Chief Executive, UTV says: “Given UTV’s expertise within Irish media and our specific understanding of the Dublin radio market as an existing licence holder, we believe that our proposition to introduce the definitive alternative rock.
“Backed up by the solid financial strength of two major broadcasting companies UTV and Capital Radio, this application ensures sustainability for a new radio station in this very competitive market.”
Xfm’s Managing Director Graham Bryce said: “This license provides a fantastic opportunity to extend the Xfm brand into the Dublin market. The combined strength of the Xfm brand, our unrivalled expertise in this format of radio and our partners’ local knowledge will enable us to create something truly unique for Dubliners.”