Kerrang! Network Breaks the One Million Listeners Mark
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Kerrang! Network Breaks the One Million Listeners Mark

Emap?s Kerrang! Radio network has smashed through the one million listeners mark for the first time today, boosted by the debut of Emap?s newest station Kerrang! 105.2.

Kerrang! 105.2, which launched in the West Midlands in June, notched up 256,000 listeners in its first rajar. The West Midlands embraced the newest addition to the dial, tuning in for an average 8.1 hours each. The broad-ranging playlist is appealing to a well-targeted audience with 90 per cent of listeners falling into the commercially attractive 15-44 age range.

Outside of the West Midlands, Kerrang! Radio attracted 761,000 listeners via digital radio services, taking the total national audience for Kerrang! to more than one million listeners (1,017,000).

Travis Baxter, MD of the Kerrang! Radio Network, said: ?Today?s figures confirm it. Kerrang! rocks. Not only is the West Midlands switching to Kerrang!, the UK as a whole is seeing people embrace the sound of guitar-based music that only Kerrang! can offer.?

London?s Magic 105.4 continues to go from strength to strength again recording its highest ever reach for the third consecutive quarter.

Every week 1.58 million tune into the ?more music, less talk? station with 166,000 new listeners joining us in the last 12 months.

Magic 105.4 is now the third biggest commercial radio station in London.

Magic 105.4?s more music breakfast show, hosted by Graham Dene, saw the biggest audience growth among London?s commercial breakfast shows, adding 42,000 new listeners in the last quarter making it the only breakfast show in London?s commercial top 5 breakfasts to grow over that period.

Magic 105.4 is now London?s third biggest commercial breakfast show with 651,000 listeners tuning in each week.

Magic 105.4 holds a 4.8 per cent share of the London market.

Nationally, 2.8 million people listen to the Magic network, a 5 per cent increase on the quarter.

In a hugely competitive London market Kiss 100 increased its core audience by 30,000 over the last quarter taking its 15-34 year-old reach to 1.14million. Kiss now holds a 4.5 per cent share of the London market with a total of 1.5 million people tuning in every week.

More than one million further listeners tune into Kiss outside of London via digital services, giving Kiss 100 a national audience of 2.55 million. Kiss 100?s Bam Bam Breakfast is the fourth biggest commercial breakfast show in London with 621,000 listeners.

Nationally, Emap delivered 46 million hours via its national services which comprise Kiss, Magic, Kerrang!, Q, Mojo, Heat, The Hits and Smash Hits. Digital-only station Heat saw a 27 per cent in rise in reach this quarter, attracting 190,000 listeners every week.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 513 21 October, 2004 Industry News 12:37 pm 200410 Thursday, October 21st, 2004

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