Radio Forth launch on air ?10,000 detective riddle
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Radio Forth launch on air ?10,000 detective riddle

One lucky person has pocketed ?10,000 courtesy of Radio Forth?s new private-eye inspired competition ? and they don?t even know it yet.

The Edinburgh broadcaster teamed up with the new look Edinburgh Evening News to launch it?s ??10,000 Says It?s You? competition and within hours had received more than 700 hopeful text messages. Forth chose the unsuspecting winner by employing a private investigator who used surveillance techniques to build up a personal dossier.

The profile contains details of every aspect of the winner?s life ? where they live, work, shop, socialise, their family make-up, the car they drive – right down to the colour of their front door.

Each day on Forth One and 1548 FORTH2 presenters will give a number of teaser clues which will slowly reveal the identity of the ?10,000 winner. The same clues are also published each day in the Edinburgh Evening News which will also carry a picture clue which points toward identifying the winner.

It?s believed to be the first radio cash competition ever launched in which the winner doesn?t even have to enter and early indications is that it will be Forth?s most popular competition.On launch day the Evening News carried a front page banner advert promoting the competition while inside a full page picture-lead story revealed the first of the daily clues and explained how ??10,000 Says It?s You? works.

Radio Forth presenters have been plugging on-air the recently redesigned Evening News and urging listeners to join the hunt for the winner by picking up a copy.

Radio Forth managing director, Adam Findlay, hailed the tie-up with the Evening News as a classic example of how two different media organisations can benefit each other. He said: ?This really is a private detective story being played out on air. The competition has created a huge buzz which was highlighted in the huge number of texts we received from prospective winners with hours of the launch

?We hired a private investigator to build up a detailed picture of our lucky winner. Someone in our broadcast area is travelling to work each day, returning home, going to the pub or whatever and they haven?t a clue they will soon be ?10,000 better off.

?Radio Forth and Scotsman Publications have a superb relationship and the Evening News are fully inclusive partners in this competition. This cross media co-operation is a classic example of how two different media organisations can work together to benefit each other.?

After the identity of the first winner is revealed Radio Forth will hit the ground running with two other ??10,000 Says It?s You? competitions.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 433 20 April, 2005 Industry News 4:03 am 20054 Wednesday, April 20th, 2005

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