Blackpool Pleasure Beach have teamed up with Emap-owned 97.4 Rock FM to create a brand new sound at the heart of the Pleasure Beach. Holiday Rock FM will take on the Big City Splash logo and will be heard on loud speakers around the park.
The move ends a nine year sponsorship from Nestle – and the end of ‘Kit Kat Radio’ where it is rumoured that DJ’s were paid in Kit Kats!
Blackpool Pleasure Beach had the following to say about the new sound:
“You can enjoy the latest chart hits whilst experiencing the thrills and spills of the Pleasure Beach?s amazing attractions, courtesy of Holiday Rock FM, the Pleasure Beach?s very own on-site radio station. From McFly to Morrisey or Lemar to Limp Bizkit, our dedicated DJ?s will entertain you with the latest sounds to hit the airwaves, with an eclectic mix of happening hits, for a sensational sound track to your fabulous day out.”
Click here for a photo of the new studio taking place.