To quote the song, what a difference a year makes. One year ago
? We believed that David Beckham only loved his wife.
? Gypsy skirts were worn only by erm, gypsies.
? Pete Doherty was a worry just to his family, not the whole country.
How things can change…
45% UP quarter on quarter
85% UP year on year
Last year the adult market share of Liverpool?s more music station 107.6 Juice FM was 3.2%. The latest figures released by Rajar/Ipsos show an increase of over 85% *in total adult hours, producing a current adult share of 7.4%; higher than BBC Radio One for the first time ever, towering over G-Cap?s Century FM, and only one percentage point lower than the nation?s favourite station BBC Radio 2.
Absolute Radio (UK) Group Operations and Programming Director Clive Dickens told RadioMAD.net: “It?s a Rajar in which there is no bad news. The time and effort the Juice team have invested in the radio station since acquisition, less than two years ago, is really paying off. We are particularly delighted in the performance of the Louis Hurst Breakfast Portion, Simon Greening?s Drive time, and our flagship specialist show Anton Powers, Thank you Liverpool!