Clyde 1?s Breakfast Show host George Bowie switched studios this week to film a new 20-second TV commercial with a specially created Clyde 1 cash machine.
Early bird George can be seen on STV from Saturday 1 October promoting the station?s big money giveaway ? The Clyde 1 Cash Machine.The massive on-air competition will run from Monday 3 October throughout the month and will give listeners the chance to get their hands on free withdrawals thanks to Clyde 1.
A guaranteed ?10,000 will be withdrawn every week during the month of October and The Clyde 1 Cash Machine will be ?40,000 lighter by the end of the month.
Filmed at STV?s Glasgow studios with SMG?s commercial production team, the 20-second ad is the product of Radio Clyde?s collaboration with Glasgow-based creative agency Coltas and media buying company Spirit Media.
Radio Clyde’s MD, Paul Cooney told RadioToday.co.uk: ?The Clyde 1 Cash Machine is a terrific opportunity for our loyal listeners to win big. The ?40,000 guaranteed cash, will be given away during October. that?s ?10,000 every single week during October. The Clyde 1 Cash Machine will be back in business soon giving listeners more free withdrawals before the end of the year.
Commissioning a light-hearted tv commercial to support this on-air competition is a major component of our ongoing, heavyweight marketing campaign and commitment to above the line advertising.?