Priceless ?5 hoax by Juice FM
Posted by
Priceless ?5 hoax by Juice FM

Remember the little old lady giving away ?5 notes on the streets of Liverpool?

107.6 Juice FM certainly do, as they hired the grandmother to promote their upcoming Reddies giveaway. Not only did the Liverpool Echo run the story on the front page, but Radio City covered the bizarre act in its news bulletins.

This has got to be one of the best promotions any radio station has done to catch the headlines on the competition. Juice FM boasted: “The story caused a sensation, and was instantly picked up by the national media. This is the biggest stunt we’ve ever pulled off at Juice FM.”

Did you talk about it on your radio show? Consider yourself Juiced!

Monday Update: Juice FM publically apologised this morning for the terrible act of giving away money on the streets, after Rosemary Cooper, the Labour MP for West Lancashire said she was ‘disgusted’ with the act.

Click here to hear Juice FM boasting about it. (MP3 file).

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 319 08 October, 2005 Industry News 1:10 pm 200510 Saturday, October 8th, 2005

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events