GMG Radio?s annual fundraising day has this year raised a record ?250,000 for children?s charities across the country.
More than 1000 companies across Britain took part in Real Radio?s Bring a ? To Work Day, in which staff were simply asked to donate ?1 of their salary on the day. While on-air auctions on Smooth FM in London and the north west raised thousands for items such as a meet and greet with Rod Stewart, Katie Melua?s signed guitar and holidays to Canada.
On Wednesday 2nd November, Bring a ? To Work Day, the presenters rose to the challenge of taking on extra tasks in order to secure more cash. In Wales the breakfast crew agreed to be locked in a freezer after an ice sculpting company agreed to pay them ?10 for every minute they stayed in there. in Scotland presenters and staff attempted to grow beards for a month ? some with more success than others!. Real Yorkshire?s madcap breakfast crew Guy and Lorna abseiled down the side of a Sheffield office and the lovely Pete Young in London agreed to shave off his trademark beard for ?250.
Group Programme Director John Simons said: ?In a year where people have been asked to give time and again to several world disasters, the continued generosity of our listeners is incredible. Being part of the community is central to every one of our stations and we are delighted that our fundraising efforts will have such a big impact on the local charities we?re supporting.?