24/7 Party Madness from Virgin
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24/7 Party Madness from Virgin

Virgin Radio is launching a brand new channel that will bring Party Classics from Madness legend Suggs to the nation all day every day.

Virgin Radio Party Classics will appear on Sky Channel 0204 and will play even more of the very best feel-good music that people tune in for with Suggs every Friday and Saturday night. Classic tracks from the likes of B52’s, Prince, Madness and Jackson 5 will be going out to a potential 8 million people across the nation via Sky Digital from tomorrow. Suggs? original Party Classics show will also be broadcast live on the channel every Friday and Saturday night.

?Party Classics is one of our most popular shows that really gives our listeners the feel-good factor with shedloads of great party music,? said Paul Jackson, Programme Director at Virgin Radio. ?This latest addition to the network will give our listeners even more of the music we all love so they can truly be 24-hour party people.?

The growing network of Virgin Radio stations all offer an intelligent credible music choice to a mainstream audience. The legendary Virgin Radio targets 25-44 year olds audience across the UK, reaching nearly 2.5 million listeners each week, and is complimented by Virgin Radio Classic Rock, Virgin Radio Xtreme and Virgin Radio Groove.

The latest Rajar figures show that the Virgin Radio Network increased hours by 9% year-on-year, now boasting 2.7 million listeners. Virgin Radio?s newest station, Virgin Radio Xtreme, delivered excellent results with a 17% quarter-on-quarter increase in listeners in only its second Rajar.

Other Virgin Radio channels have been allocated new numbers on Sky Digital, with Virgin Radio Xtreme on 0200, Virgin Radio Classic Rock on 0201, Virgin Radio Groove on 0202 and Virgin Radio 105.8 on 0203. Virgin Radio remains on channel 107.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 380 15 June, 2006 Industry News 9:12 am 20066 Thursday, June 15th, 2006

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