Digital helps national services
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Digital helps national services

It has been a great three months for Commercial Radio’s national stations as they take a record 10.7% share of all UK listening this quarter, with a record 13.2 million adults tuning to one of these analogue or digital services every week.

Meanwhile, Local Commercial Radio takes a 75% share of all local listening in the UK, whilst in the 15 to 44 demographic Commercial Radio takes a 54% share of listening, with 71% of this age-group tuning in to one of our services every week.

In the UK?s most developed radio market, 67% of Londoners tune to a Commercial Radio station every week, giving our services a 53% share of all listening in the Capital, compared with the BBC?s 43%.

Alison Winter, Head of Research at RadioCentre, comments, “Today?s RAJAR data reveals Commercial Radio?s strength in the rapidly-growing digital sector. We already take the lion?s share of digital-only hours in the UK at 66% and this, together with some strong performances among analogue services, has led to National Commercial Radio?s record share figure of 10.7%. In addition, it is encouraging to see robust figures for key advertiser audiences, not least among the elusive and time-pressed 15-24 age-group who have seen gains across the board – notably hours and reach both up 6% since this time last quarter.?

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

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0 0 421 03 August, 2006 RAJAR News 8:02 am 20068 Thursday, August 3rd, 2006

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