Conservative leader David Cameron is joining a string of high-profile judges backing an innovative new radio competition to encourage children to read., which owns ten radio stations across England, launched pioneering news show The Source for children between eight and fourteen earlier this year.
This summer its listeners are being offered the opportunity to win a share of six hundred pounds worth of book tokens in The Source Summer Book Club. Entrants have spent the last three weeks busily writing reviews of their favourite books, helped out by their parents and families.
Now a panel of celebrity judges, including David Cameron, Ronan Keating and children?s radio campaigner Susan Stranks are poring over the entries to choose the winners. Books chosen by the reviewers of the future include everything from bestseller Stormbreaker, to Animal Farm.
UKRD Group Programme Director Phil Angell told RadioToday.co.uk: ?I?m amazed by the breadth of titles being read by Generation Y. It?s proof that the days of sitting down to read with your mum or dad aren?t over and that young people are interested in more than just vegging out in front of the television or computer?.
Category: Industry News