Original production for Hopper
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Original production for Hopper

Original 106 is just one of the many new clients on board at MHP – the production company lead by broadcaster Matt Hopper.

The company is seeing increased business from new stations and increased business from existing customers, including TLRC and Forward Media.

"Clients are more demanding these days, and rightly so", says Matt. "They tend to adopt a more scientific approach to communicating their message, and this is where many commercial production companies struggle. MHP has the edge in this respect, and you can hear the difference on the air; many of our smaller, less experienced competitors adopt the one-size-fits-all ‘scattergun’ approach’, and for today’s radio advertiser that’s just not good enough."

MHP productions you may have heard recently include radio commercials and TV soundtracks for Hobbycraft, e-learning modules for BMW UK, and radio campaigns for Barratt Homes, Covers and Prestige Villas.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 358 20 October, 2006 Industry News 8:17 am 200610 Friday, October 20th, 2006

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