Rod Stewart launches Rock Radio
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Rod Stewart launches Rock Radio

The newest brand for GMG Radio has been launched by pop and rock legend Rod Stewart. 96.3 Rock Radio is the new name for Q96 and serves nearly one million adults in Paisley and Renfrewshire. The first song played was Revolution by The Beatles.

The line-up will see Kieron Elliott on Breakfast, followed by Tom Russell and David "The Captain" Grant. Friday's schedule sees Donald McLeod on air in the evening. Wild Willie and Ciaran O'Toole join the weekend line-up.

The seventies hit band Nazareth joined hundreds of guests and clients as Rod Stewart became the first voice to be heard on the station saying “Hi, this is Rod Stewart, I can’t tell you how much pleasure it gives me to welcome you to Scotland’s first Classic Rock station 96.3 Rock Radio, you’re in my heart, you’re in my soul Scotland so let’s rock!”

The station will showcase a large mix of classic rock hits from the last 40 years, from artists such as Led Zeppelin, AC/DC, Simple Minds, Aerosmith, Pink Floyd, The Who and The Rolling Stones.

From launch the station will be supported by a significant marketing campaign of bus backs across the region as well as audio adbikes around Paisley and the prominent shopping areas of Glasgow. Full liveried taxis will also travel around the transmission area for the next twelve months.

96.3 Rock Radio’s Managing Director, Billy Anderson said: “This is a very exciting day for GMG as a radio group, not only to be launching a new brand but to be bringing to Scotland its very own classic rock station. We will endeavour to provide an alternative listen whilst encompassing the key local news and information services for our listeners”.

The station is also available on DAB Digital Radio and online.

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0 0 417 08 January, 2007 Industry News 6:04 pm 20071 Monday, January 8th, 2007

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