The first in a new series of regional seminars from RadioCentre and the Radio Advertising Bureau gets under way in Manchester today. Around 150 Commercial stations, advertisers, media planners and buyers from the media and creative world will gather at the The Lowry Hotel in the city centre.
The events follow the RAB relaunch in March, are are aimed at helping constituents harness the power of radio in the digital age. Six members of the RAB team including RadioCentre CEO, Andrew Harrison will take part in the mini-roadshow. Seminars will also be held in Edinburgh and Bristol.
Andrew Harrison comments: “Following the successful re-launch of the RAB earlier in the year we want to ensure that we get out and about to support our members and advertisers in the regions. The digital age is bringing new opportunities and we want to make sure that all our members and radio advertisers in the regions outside London are in the best position to exploit these opportunities. Commercial Radio offers vibrant and dynamic programming and there is great opportunity for advertisers to tap into that”.
Mark Barber, RAB planning director: “The new RAB is expanding its services to support radio advertisers and their agencies and the sessions will deliver both insight and practical support, including the very latest research into effective creativity, all aimed at helping radio advertisers achieve cost effective use of the medium”.
Key discussion points at the events will be: Radio 3.0 — The Third Age of Radio; Using Radio as Media Mix to drive ROI; Achieving Effective Creative in Radio; Sonic Branding.
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