Radio good enough to eat
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Radio good enough to eat

A new concept in radio launches this weekend on the Classic Gold network. Food Radio, from the people who brought JACK fm to the UK, will air each Sunday afternoon on the GCap oldies network, along with regular appearences on Oneword Radio. It is being billed as an integrated web portal and audio programming channel.

“This is an original concept for commercial radio,” said Sir Rodney Walker, chairman, Food
Radio at the launch. “Until now there has not been a single radio or audio service devoted to
this enormously popular subject. Food Radio does not have a single competitor in this
sector; a sector that spends almost £700m a year on advertising, excluding that spent on
drink, health, diets and other related areas. We intend to be the premier, interactive stop for
everyone interested in food. We shall be championing quality local food suppliers,
seasonality, reduced carbon footprints, Food Miles, sustainability, Fairtrade, the organic
message and food provenance – all key issues of importance to anyone who cares about
what they or their family eat.

Content will be distributed across as many platforms as possible, both analogue and digital.
With the potential, in time, to become a stand-alone station, the immediate aim is to reach
consumers through as many existing media as possible.

Food Radio has been launched with the help of Absolute Radio, who launch JACK fm later this year in Oxford. The management team includes Clive Dickens and Adrian Robinson.

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0 0 358 18 May, 2007 Industry News 12:50 pm 20075 Friday, May 18th, 2007

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