The latest initiative for commercial radio across the country launches Monday. Stations will unite to promote The Big Listen, which is based around a website asking for listeners comments about the future of radio in the UK. Short on-air features voiced by Kate Thornton will commence Monday.
They will point listeners towards a new website, [link=http://thebiglisten.com]thebiglisten.com[/link], and advise people to stay tuned all week for a series of feature-trails and a debate show on Sunday 17th June which will air on 50 stations. The 90 second trails highlight the alternative ways of listening to the radio, using celebrities and radio professionals.
One of the trails features Ryan Dunlop, the teenage owner of Hitz Radio. Ryan has come under fire recently within the industry for claiming he has millions of listeners online. He talks about the future of online broadcasting.
The Big Listen is being organised by RadioCentre, and is commercial radio’s way of preparing a response to Ofcom’s “Future of Radio” consultation. They hope to gain the opinion of listeners via a poll, which is being run by YouGov. Those taking part in the poll can enter their name and address for the chance to win one of a hundred digital radios.
Andrew Harrison, RadioCentre chief executive said: “This is about engagement with radio audiences on an unprecedented scale at a critical time for the future of radio. The Big Listen will involve all the different genres of radio station from music to talk, from local to national. We want to ensure that all our listeners of every age group and background have the chance to influence the future of their radio.”
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