Production company Radioville are behind the latest batch of commercials promoting Digital Radio to listeners across the UK. More than 40 unique ads will run from today till Christmas, featuring Jason Flemyng of Lock Stock & Two Smoking Barrels, and genuine members of the public.
They talk in their own words about how digital radio fits into their life whilst at the same time extolling the virtues of digital radio as they see it, with Jason Flemyng introducing and concluding each ad.
The campaign was written and directed by Radioville’s Cindy George and Ben Fairman and produced by Liz Carter and Sophie Marks. Tim Craig was creative director. It was overseen by Ian Dickens, Chief Executive at the Digital Radio Development Bureau and media planning handled by Jonathan Barrowman at Initiative.
You can hear a selection of the ads on the very flash [link=http://www.radioville.co.uk]Radioville[/link] website.
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