GMG Radio are celebrating a landmark figure in listening hours today as the group passes the 5 million listeners mark. Smooth Radio London sees a small increase in weekly reach but average hours and audience share are down since the Format switch.
Around the enlarged group, figures are up for Real Radio Wales, Scotland and Yorkshire. Scotland now has an 18.6% reach, up from 17.5 last quarter. Yorkshire adds 14,000 listeners and Wales now has a record best weekly reach of 403,000 adult listeners, up from 342,000 three months ago.
A double victory in the northwest as Century FM has the highest weekly reach, whilst Smooth Radio gets the highest hours. Roy Bennett, Managing Director of the two stations told us: “This is a fantastic set of results for both GMG Radio stations in the north-west. The teams here work incredibly hard to make sure that our listeners get a great mix of music, news, sport and interactivity, and the increases we have seen this quarter prove we’re getting that right.”
Century FM in the north east has added 21,000 listeners, but average hours and audience share took a dip. 100-102 Century FM’s Programme Controller, Paul Smith told RadioToday.co.uk: “We’ve got a great line-up of big personalities including Scott and Lisa at breakfast and Jonathan Morrell, and the latest figures show more people across the north-east are enjoying listening to them."
Former SAGA stations in the midlands increase reach slightly, but the Glasgow station has lost average hours.
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