Emap stations Clyde 1 and Forth One have launched a new advertising campaign on STV. The Clyde 1 ads highlight Bowie at Breakfast, Suzie McGuire and Clyde 1’s Superscoreboard team, whilst in Edinburgh Boogie and Jill, Grant Stott, Sam Jackson and Yazz feature.
The Clyde 1 ads are designed to communicate the fun and banter of the breakfast show with George Bowie and Des McLean, Suzie’s lunchtime show and the Superscoreboard team which includes Rangers and Celtic legends, Derek Johnstone and Andy Walker as well as Peter Martin and Hugh Keevins. They are filmed in a contemporary style mixing shots of the presenters in studio cutting to shots of their listeners out and about in Glasgow and the West of Scotland.
Using the tag-line "Where Ever You Are" the adverts for Forth One feature presenters appearing in the listener’s shower, in her car, with her at lunch and on her sofa.
Both are scheduled during high profile slots including during Coronation Street.
At the same time, talk107's television campaign is running to promote the breakfast show with presenters, Scott Wilson and Susan Morrison.
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