Celebrations are on the cards at MuxCo as the new company wins two DAB digital radio multiplexes today. MuxCo will provide digital services in Herefordshire and Worcestershire, and Northeast Wales and West Cheshire. Both multiplexes will launch in Autumn 2008. Also today, MuxCo announce Matt Deegan, previously with GCap, has been appointed as Creative Director.
In Herefordshire it means local stations sucn as Sunshine Radio and Wyvern FM will make the switch to DAB, whilst in west Cheshire and north east Wales, Dee 106.3, Marcher Sound, Gold and Juice FM will be available digitally.
New stations in Herefordshire will come in the form of "Smithy Rock" – a new classic rock station, "Shuffle", a youth format and "Local Live" – a full service station. In Cheshire, "Wales Live" will launch, along with regional variations of JACK fm and Easy Radio.
Matt left GCap Media in March this year where he was responsible for writing GCap’s winning application for XFM South Wales and the successful digital applications for Herts, Beds and Bucks and Derbyshire. Whilst at GCap he also co-created Chill, Fun Radio and Creation Podcasts.
“Matt is one of the leaders in new platforms and we’re delighted he has joined Folder Media as Creative Director. As well as working on our radio projects he will also bring his experience of creating activity on social networks like Facebook and Bebo to our wide range of clients.” says Folder Media Managing Director, Gregory Watson.
“With the award of these DAB licences and a raft of new media projects under way, it’s an exciting time to join Folder Media” says Matt Deegan. “Social Media from blogs to social networks has been a huge growth area for media companies and brands and I look forward to helping Folder Media’s clients benefit from truly understanding these new media channels” added Matt.