Comic-book launch for Xfm
Posted by
Comic-book launch for Xfm

GCap Media is planning a high-profile superhero comic book-style campaign to launch Xfm in South Wales. The station launches on Thursday 29th November and has started test transmissions this week on 106.8 and 107.3 FM.

The outdoor Superhero campaign launches on Friday 16th with a series of 48 and 4-sheets in key locations throughout the region, and bus backs and sides.

The roster of the DJs includes Pritchard and Dainton from Dirty Sanchez, Goldie Lookin Chain’s Rhys and Eggsy and former drummer from the Stereophonics Stuart Cable, and the campaign transforms each DJ into a cartoon superhero, illustrated in a retro comic style and collectively forming a ‘superhero super group’.

Closer to launch, the station’s presenters and staff will be hosting their very own Super Hero tour where they’ll be exploring their new transmission area dressed as Superheroes. The agency behind the campaign is Cardiff-based brand communications agency Stills who were appointed specifically for the task of developing an outdoor creative campaign for the launch of XFM across South Wales.

Xfm South Wales’ Marketing Manager Lisa Fairclough said ‘"We are thrilled with the Superhero concept; it promotes the idea that Xfm is no ordinary radio station. The strong visuals reflect the big personalities that we will have on-air and demonstrate the impact that Xfm South Wales will have in the local marketplace."

Click [link=]here[/link] for all the artwork.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 417 14 November, 2007 Industry News 8:46 am 200711 Wednesday, November 14th, 2007

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events