Oxford's FM107.9 recently ran a station-wide promotion with WKD to give listeners the chance of winning up to £10,000. The FM107.9 RUNaway carried a different cash bounty every day, and listeners were given clues to his or her location.
The mechanic has proven to be one of the station's biggest and most successful promotions, says owners Absolute Radio.
Ian Walker — FM107.9’s General Manager †comments: “The FM107.9 WKD RUNaway always ignites the imagination and ingenuity of Oxford and this year was no exception with a record number of bounty hunters and listener response †one listener admitted she had pulling a sickie to join the hunt! We were thrilled to be joined this year by WKD, a huge national brand that sits perfectly with our target audience."