Virgin Radio is taking the Pay Your Bills promotion online by automatically selecting winners every 30 minutes on the stations website.
The now infamous competition allows Virgin Radio listeners to have any one of their personal monthly bills paid if they call in within half an hour of when their name is announced on air. Listeners will have an extra chance to win online this time with a dedicated microsite which will randomly select an entry every half an hour each day and display the winners’ names for the rest of the day or until someone claims the prize.
The online function has been added to drive extra traffic to the Virgin Radio website and encourage listeners to revisit the site daily after registration.
“Pay Your Bills is one of our most successful promotions ever and it’s back by popular demand. We have added the online element to give listeners even more chances to win and, from a commercial perspective, to drive more users to register at www.virginradio.co.uk but also to return to the site to see if they have won.” Said Andy Grumbridge, Virgin Radio’s Digital Media Director
Pre-registration for ‘Pay Your Bills’ will open on Monday 7th January‘