GCap Media's Capital 95.8 has won the radio rights to promote the official DVD release of Disney's animated film Ratatouille. The deal comes just months after a nation-wide multi-media campaign for the film was run by Virgin Radio.
[link= http://radiotoday.co.uk/news.php?extend.2511 ]Previously[/link], it was Christian O’Connell asking young chefs to log on and take part in a co-branded online competition but now Johnny Vaughn will be taking on the role of ‘Johnny the Love Rat’ via a special effects mic that will put a Rat sounding EQ onto his voice.
The campaign launches on-air on Monday 11th February with Johnny and Denise who will invite listeners to play ‘Rataclue-ey”. Johnny will offer up a series of clues as to the identity of the lady he would like to be his Valentine and take on a romantic trip to Paris. All the activity will be supported via a heavyweight promotional campaign of live reads and pre-recorded trailers plus significant online activity including a page dedicated to the movie and the promotion, DVD competitions and a themed Capital VIP newsletter.
The deal was conceived and negotiated by GCap Media’s Hannah Freeman and Steve Golding and Carat Sponsorship’s Judi Philo.