Why we need more than music
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Why we need more than music

We all know that music alone is not enough to keep your listeners tuned in, and listening longer. International radio consultant Phil Dowse has explained more about what the four M's in Blue Revolution's latest radio industry ezine.

The four M's are Music, Marketing, Memorable and Morning Show. They can give your current and potential listeners some outstanding essential that they really desire, or that you think they will desire, that your opposition will have difficulty in duplicating.

To read more, click [link=http://www.bluerevolution.com/homepage.php?p=ezine]here[/link] and subscribe to the latest edition.

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 372 19 March, 2008 Industry News 9:56 pm 20083 Wednesday, March 19th, 2008

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