We all know that music alone is not enough to keep your listeners tuned in, and listening longer. International radio consultant Phil Dowse has explained more about what the four M's in Blue Revolution's latest radio industry ezine.
The four M's are Music, Marketing, Memorable and Morning Show. They can give your current and potential listeners some outstanding essential that they really desire, or that you think they will desire, that your opposition will have difficulty in duplicating.
To read more, click [link=http://www.bluerevolution.com/homepage.php?p=ezine]here[/link] and subscribe to the latest edition.