Capital 95.8 is teaming up with the West End show Dirty Dancing The Classic Story, offering listeners 'the time of their life' at an exclusive VIP Capital night out.
The one week breakfast deal represents the biggest single promotion secured by GCap Media’s Concerts and Events team, and comes as a result of an independent piece of research conducted by Dirty Dancing, which asked the audience members to name which London station they listened to. Capital 95.8 was named the station of choice by 25 per cent of the audience polled, the highest commercial radio response in the research.
The deal was conceived and negotiated by GCap Media’s Concerts and Events Account Manager Viv Erbmann and AKA’s Head of Outdoor and Radio Rupert Bean and Client Services Account Manager Luca Maclennan.
All on-air and online activity starts on Monday with a VIP event hosted by Denise Van Outen taking place on May 14th.