GaydarRadio has signed a deal with Clinique Skin Supplies for Men to sponsor the station's annual Six Weeks to Summer feature, both on-air and online.
The campaign, which breaks on April 21, provides listeners with a series of inspirational features, challenging them to get in shape for the holidays.
Along with the fitness tips, six presenters will take part in a personal fitness challenge, keeping on-air and online blogs of their experiences and achievements. Each of the DJs will undergo a skin care consultation with a Clinique expert and be given a custom fit grooming regime to follow throughout the campaign.
“This will be a great example of taking a fabulous brand to our audience across a number of platforms via a campaign which will absolutely dominate the station this spring,” said GaydarRadio sponsorship and promotions executive, Kate Brunning.