Producers should get out more. Those were the words of Matt Lomax, head of station sound at Kiss 100, at an event organised by the Radio Academy.
He encouraged fellow producers to live their lives as much as possible to gain inspiration for creating a 'real' station sound.
Matt was joined in the discussion about station imaging by Ben Newby, producer of station sound for BBC Radio 1, Bernard Achampong from BBC 1Xtra and GCap One Network imaging producer Adam Burgess. The debate, one of the the Radio Academy's monthly London events, was held at London's Orchid Venue in Piccadilly, was hosted by Keith Pringle.
The discussion focused on the differences between imaging from 10 or 15 years ago compared with today's more modern approach, with examples being played to the hundred-strong crowd of radio professionals from around the UK.
A challenge was also set for each of the panelists to create a short example of how each producer would brand a format completely different to their normal work, meaning GCap producer Adam Burgess had to create a promo for Radio 2, and Radio 1's Ben Newby had to brand AC station Heart.
For RadioToday.co.uk's exclusive photos from the event, click [b][link=http://radiotoday.co.uk/e107_plugins/autogallery/autogallery.php?show=Radio%20Academy%20Station%20Imaging]here[/link][/b]. Please [email protected] if we have missed your name from the photo tags.
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