GCap Media’s Gold Radio Network has signed a two year content deal with Sportsmedia Broadcasting and sister financial news company Businessmedia, to provide bespoke sports news and finance bulletins.
Sportsmedia and Businessmedia's programming will slot live and direct into Gold Radio Network's entire network of AM and DAB stations across England and Wales seven days a week.
The studio-based broadcasts will contain live on-site reports from major sports events and interview clips, whilst the finance bulletins will feature financial commentators and analysis of markets.
Andy Turner, station director for the Gold Radio Network commented: "When we decided to make a further commitment to our sports output on the
Gold Radio Network, without compromising our music position, we knew we had set ourselves a challenging task.
"Making sure we could deliver the latest information to sports fans and keep the balance of classic hit music just right, was our obvious concern. So we are delighted to form an alliance with Sportsmedia. This means we can be sure of top flight updates, compiled and delivered professionally in a style that compliments our regular Saturday afternoon output.”
Jonny Gould, managing director of Sportsmedia Broadcasting Ltd added: “We are really delighted to welcome GCap to our growing network. As we broadcast to stations throughout the UK, we reach a combined audience larger than any single national station. By definition, the stations serve their local audiences in a more personal way, thereby offering us unique opportunities to drill down into each community like no other national network can offer."