Hundreds of media folk from Manchester and the north west of England gathered at mediacity:uk on Friday evening for a free party, held by developers and builders Peel.
The summer bash, which was held at The Pie Factory on Salford Quays, was intended as a sneak preview into what the media city can offer any business in the media sector.
Musician and Xfm DJ Clint Boon hosted the evening, whilst mediacity:uk managing director [link=http://salfordquays.org/news.php?extend.23]Brian Greasley[/link] spoke briefly about how the area will be transformed into the creative centre of the north, and that there will be no place like it in Europe.
"America has Silicon Valley – the UK and Europe will have mediacity:uk," he said.
"Ideas are created by people bumping into people, and businesses will trive and grow by similar companies next door to them buying their products, and one day maybe buying them outright. That's what this area is all about."
Greasley has over 20 years experience spanning telecoms, media, internet and venture capital. His previous roles have included chief executive of I-Play, a world leader in the creation of entertainment channels and gaming for mobile devices.
The Pie Factory Studios are already enjoying the lucrative address of Media City, but will be joined in 2011 by departments from the BBC, including BBC Radio Five Live, and parts of BBC Future Media and Technology.