Neil Fox’s ambitions of being London’s number 1 have finally come true, as his Magic breakfast show has beaten it’s commercial rivals in reach, hours and share.
In turn, this has helped keep Magic at the top of the commercial pile in London, while Kiss 100 remains in 4th place behind Heart and Capital. A delighted Neil said “Nothing can beat this, it simply is Magic.”
Wave 105 have returned to 21% reach from last quarter’s 19%, with record hours of 3,899,000. In the Midlands, Kerrang Radio haven’t seen the loss of Tim Shaw affect their figures, with reach remaining at 12%. Nationally the station has 1.35m listeners a week.
Across Bauer’s Big City network, the recent “£1000 Song” campaign seems to have worked at some sites, with Clyde taking the number 1 commercial spot in it’s TSA. Clyde’s PD, Paul Saunders, commented “We’re the undisputed leaders in the market and I’m sure that our focus on local programming and great competitions such as the Clyde 1 £1,000 song have helped us with this result.”
Hallam FM and Forth One’s reach are both up 2% to 30% and 26% respectively, and Key 103 have increased reach, hours and share. Cool FM are celebrating their best results in four years, and Radio City’s 30% reach is their best since 2006.
Dee Ford, Radio Group MD, Bauer Media, said: “This is a great set of results across the board for Bauer Media, but a special mention has to go to Neil Fox being the undisputed champion of London and undoubtedly the capital’s classiest DJ to wake up to.”