GCap Media’s Capital 95.8 has signed a major sponsorship deal with make-up brand Rimmel London, to support their up close and personal summer gigs.
The CapitaLive Summer Tour, which kicks off this week, will feature gigs from bands and artists including Duffy, Scouting for Girls, Adele, The Feeling and The Kooks.
Texting in the word ‘London’, entrants will be picked at random and asked to answer a general knowledge question based on London, celebrity looks or glamour. Winners on the Capital 95.8 evening show with Lucio and Sam Mann will win a VIP experience for four including a pre-gig pampering session and full Rimmel make-over, whilst other winners throughout the day will win tickets and a Rimmel London goody pack including mascara, nail varnish and lip gloss.
The deal was conceived and negotiated by GCap Media’s group head GCap solutions Tamsin Anderson and OMD’s associate radio director Kate Roscoe and associate fuse director Cate Murden.
Commenting on the partnership, Kate Roscoe said “It’s great to see Rimmel London partnering with Capital again. It’s been 4 years since they sponsored Party in the Park. Capital and Rimmel London share very similar brand values so together we have created engaging content through a fully integrated partnership. Capital Live with Rimmel London offers Londoner’s a unique experience at intimate and credible gigs”