Capital breakfast presenter Johnny Vaughan will be the first in the barber's chair, having all his head hair shaved off during a live outside broadcast from Canary Wharf.
It's all part of a deal with King of Shaves to promote its new British razor called AZOR, and will see the station giving one listener a two week holiday for two people to Mauritius.
The aim was to secure 50 volunteers to ‘baldly go’ during the breakfast show and King of Shaves will donate £10,000 to Capital's charity, Help A London Child. So far more than 350 have registered to have their heads shaved.
Johnny, along with the King of Shaves team and its battle bus will be at Canary Wharf all day on the 25th July if you want to get a more traditional shave as well as a free Azor.