Kiss 100 is the latest UK radio station to make itself available to iPhone and iPod Touch users.
The Bauer station joins GCap Media stations Capital 95.8, Classic FM, Xfm, Choice FM and Gold which led the way when they [link=http://www.radiotoday.co.uk/news.php?extend.3034.3]appeared[/link] on the mobile device in February this year.
From a station revenue point, the stream includes a short ‘audio bumper’ prior to the live Kiss coverage, giving advertisers an opportunity to target listeners. A bespoke landing page has also been developed for the iPhone website, giving advertisers an additional exclusive opportunity.
Tom Barham at Bauer Digital says: “This is the way forward for any music brand. Kiss has continually launched products that cater for the needs of their users. This is a great new ad product that creates some exciting new commercial opportunities for advertisers to target iPhone users.”
Bruce Mitchell, Head of Digital at KISS Radio says: “With the introduction of audio streaming on the iPhone, KISS Radio is now a truly cross platform experience spanning Radio, TV, Online and Mobile. It's also a 'bigger picture' story about being constantly innovative and bringing new technologies and business opportunities to the wider Bauer portfolio. We are looking forward to working with advertisers to develop advertising campaigns, targeting our sought after audience wherever and however they choose to listen.”
The service will also be extended later this month to include Kiss 101 and 105.