The One Network have signed their first mid-morning promotion since networking programming across stations.
The promotion, called Where Am I? is to promote the Tracker energy bar and will air across all One Network stations.
The One Network’s newly networked, mid-morning slot hosted by Philippa Collins is the largest networked programme and second largest overall show in commercial radio, reaching an audience of nearly 3 million people every week.
This will be the first time GCap has aired a promotion with access to such a large audience.
Everyday Philippa Collins (or locally-based radio presenter where applicable) will escape the studio to delve into the English countryside and give listeners clues to her whereabouts. Listeners will win prizes by texting in and guessing Philippa’s whereabouts correctly.
Mandy Fowler, Strategic Partnerships Director at Newcast commented "The programme offered Tracker access to a consistent networked show where we could interact with huge numbers of our target audience at a key time of day."
Category: Industry News