Ups and downs for London radio
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Ups and downs for London radio

Just months after XFM relaunched its daytime output with presenters instead of the highly criticised Xu, the long-suffering London station has increased its audience by nearly 50 per cent to stand at 558,000 – its highest reach in a year.

XFM's total hours increased to 2.13 million, meaning the station's share has increased to 1.1 per cent.

In the same seven days as the ever-leaner GCap made its programme controller redundant, Choice FM lost out across all measures, recording a reach of 476,000 (from 544,000) and a loss of over 650,000 hours of listening, giving the station a marketing share of 1.8 per cent, down from 2.0 per cent.

Meanwhile, Smooth Radio has lost over 15 per cent of its audience in the last three months (from 518,000 to 437,000) meaning the GMG station now has less listeners than either XFM or Choice FM.

However, Smooth posted the best average hours in the commercial market place (increasing from 6.6 to 7.9) and increased total hours, meaning a slightly improved market share overall (1.7 per cent).

The former Capital Gold – now Gold London – improved its audience reach slightly (now 253,000) but lost nearly 340,000 listening hours (from 2.018 million to 1.679 million), meaning a market share of 0.8%.

Finally, back to the London marketplace where LBC 97.3 couldn't repeat the success they found in March.

While reach has dropped noticeably (from 701,000 to 594,000) the sensational average hours posted last quarter (14.4) dropped to 9.2, meaning a collapse in the stations total hours from 9.893 million to 5.457 million and share dropping from 4.5 per cent to 2.7 per cent.

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0 0 418 24 July, 2008 RAJAR News 6:50 am 20087 Thursday, July 24th, 2008

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