UTV renews Million-2-1 contract
Posted by
UTV renews Million-2-1 contract

UTV has renewed its contract with premium rate mobile company Million-2-1 for a further two years to provide services such as the reverse auction game How Low?

Under the renewed year contract, Million 2-1 will continue its full service role with UTV, powering the creation, delivery, billing and management of an array of mobile interactive services. Million-2-1 will continue to supply UTV with SMS voting, text the studio facilities, quizzes, lotteries, games and competitions such as the ongoing use of Million 2-1’s reverse auction game How Low? and SMS quiz based gameshow, Money on Your Mobile.

Scott Davies, director, Million 2-1 said: “Mobile interactivity has grown to form an essential function in radio programming as broadcasters look to create innovative ways for their listeners to engage with their radio shows and ultimately their brand. Mobile interactivity allows people to participate ‘in radio’ spontaneously wherever they are, by texting in an opinion, voting or entering a competition.”

“UTV has an excellent understanding of this dynamic, in particular the opportunity to bolster its commercial operations through the use of premium rate mobile services.”

Kevin Bird, director of new media, UTV Radio, said: “Mobile premium rate services, games and competitions are an exceptional fit with radio. Both are highly personalised forms of communication with mobile now providing the perfect interactive bridge between the two media.

“Our experience of working with the Million 2-1 team over the last few years has added value for our listeners. It follows that our decision to renew and extend the relationship with Million 2-1 makes absolute sense to the interactive and commercial objectives of UTV and talkSPORT.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 385 17 July, 2008 Industry News 7:37 am 20087 Thursday, July 17th, 2008

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

No related posts were found
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
Salon de la Radio - January 31, 2017 at 10:00 am (Paris)
More events