Penk: Go listen to Xfm
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Penk: Go listen to Xfm

Steve Penk has re-launched 96.2 The Revolution this morning by playing more mainstream pop music, and suggesting to anyone who preferred the type of music the station used to play to go and listen to Xfm.

His first breakfast show launched at 6am with former Capital newsreader Howard Hughes followed by The Beatles singing The Revolution.

Steve, whilst talking about the sudden format flip, said: "What I don't want to deal with every day is a bunch of wining whingeing moaning morons clogging up my voicemail because we no longer play alternative music."

News of the revised schedule were released [link=]yesterday[/link], with Steve saying: "I’ve invested a lifetime's work in this venture and I’m determined to give this great part of the North West the station it deserves. I am very confident that with the new team in place we can achieve just that”.

Former Original 106 managing director John Evington will lead the new team, which changed from a rock and 'indie' music format two weeks ago, to a female friendly adult contemporary format. New jingles have also been created by JonesTM of Dallas with fresh production supplied by Devaweb.

“To me it was just crazy for a locally-focused station to be going for a minority audience by playing specialist rock music”, says Steve, “and a ‘flip’ back to the original AC format seemed the obvious way forward. I am absolutely delighted with the quality of the team joining me for the re-launch”.

Listen to the re-launch [link=]here[/link].

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 433 15 September, 2008 Industry News 7:00 am 20089 Monday, September 15th, 2008

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