Manchester’s first classic rock radio station, 106.1 Rock Radio, has announced its nominated charity for 2008/2009 as men’s cancer awareness charity Manchester Million.
The Manchester Million appeal raises money to fund research into male cancers at leading cancer centre the Christie Hospital. It also wants to raise awareness of the importance of men having health checks on a regular basis.
Joe Radcliffe, station director of 106.1 Rock Radio, said of the tie up: “Manchester Million really connected with the 106.1 Rock Radio brand as it seeks to help our core audience – the men of Manchester. Sadly, many cancers exclusive to men like prostate and testis don’t get prominence and get overlooked in terms of funding. The same goes for bladder and kidney cancer of which a large proportion of sufferers are men. The Manchester focus makes this a great pairing and we look forward to making a difference in the fight against men’s cancers.”
106.1Rock Radio will run various fund raising events throughout the year including donating all proceeds from their annual ‘Bring A Pound To Work Day.’