GMG's Century Radio in Manchester is launching an outdoor marketing campaign for both of its breakfast and drivetime shows.
From Monday billboards in Manchester and Liverpool will promote Ditchy and Salty’s Big Breakfast and Scott and Glen at Hometime.
Scott Hughes and Glen Hunt [link=http://www.radiotoday.co.uk/news.php?extend.3569.2]joined[/link] the station from Radio City in Liverpool in last month.
The campaign will include a mixture of outdoor media, featuring traditional 6 and 48 sheet formats as well as new digital platforms within Manchester and Liverpool city centres.
Andy Carter, managing director of GMG Radio Northwest said of the campaign; “This campaign really highlights that Century Radio has great personalities at breakfast and evening drive time, perfect to life your mood alongside sing-along music and regional news. Ditchy, Salty, Scott and Glen really stand out on the dial making the station an unmissable part of life in the North West. ”