Commercial radio increases audience
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Commercial radio increases audience

Relaxed regulation is having a "positive effect" on radio listening, according to RadioCentre after today's audience figures were released.

Figures show that commercial radio has reclaimed 0.7 per cent share in the last three months, adding almost one million additional hours of listening – the second consecutive quarter commercial radio has seen an increase in its listening share.

Local commercial stations have performed particularly well, increasing their share year on year and quarter on quarter to 32 per cent.

Commercial radio listening also continues to dominate radio listening in London, with 52.3 per cent share of listening, versus the BBC’s 45.7 per cent.

Andrew Harrison, chief executive of RadioCentre said: “Local Commercial Radio in particular has had a really strong quarter; this is the second set of results that we have had released since the relaxed regulation for local stations and it is good to see this having a continued positive effect, this confirms yet again that our stations know what they are doing in serving their local audience.”

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0 0 376 16 October, 2008 RAJAR News 10:40 am 200810 Thursday, October 16th, 2008

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