All future versions of the playout system ENCO DAD will include support for Google's Adsense for Audio, starting with version 5.3a.
AdSense for Audio is an automated way for radio stations to supplement their existing revenue streams by making their inventory available to new advertisers using the Google system.
Google’s AdSense for Audio system delivers air-ready commercials directly to a stations’ DAD automation system.
"This is something that gives radio stations competitive advantage in the ever increasingly difficult UK radio market place. We really want to share our knowledge to benefit our clients in any way that we can;" said Becky Lodge, sales director at ENCO.
The news comes as Google's radio automation software is about to be released in the UK, sold on Google's behalf by Broadcast Bionics.