Northsound Radio has appointed advertising sales executive Karen Barlow as their new Sponsorship and Promotions Manager.
She joined Northsound in 2006 as an advertising sales executive, having previously worked as a recruitment consultant and latterly as a Business Development Executive at Aberdeen and Grampian Chamber of Commerce.
Karen said sponsorship and promotions was an exciting area to be working in: “I’m delighted to move into this role as I can use and expand my experience from the past two years – my relationships with clients and knowledge of Northsound as a radio station and a business.
“Sponsorship and promotions is a very exciting product to manage as it bridges the gap between programming and advertising. Through sponsorship and promotions we are able to offer solutions to our clients in a fun, creative way which in turn appeals to a wide range of our listeners.
“I’m really excited about working with the existing, very talented team and will hopefully bring a fresh approach and a successful track record to the role.”
Luke McCullough, Northsound’s managing director, added: “We are delighted that Karen has accepted this promotion to the post of Sponsorship and Promotions Manager. Her background in advertising sales and experience with us at Northsound means she already has a great foundation on which to build.
“She will be overseeing a busy and creative team which delivers inspiring campaigns which are tailored for the local audience, one of the key reasons why our listeners choose to listen to Northsound 1 and Northsound 2.“
Karen’s team also includes Sponsorship and Promotions Executives Jenny Laing and Steven Brown.