Lexus are planning to reinvent the test drive in “Cut”, their new commercial from radio advertising agency Radioville. The ad, called “Cut” plays out a typical test drive scenario, in ultrafast time to emphasise its brevity.
The ad stars Steve Mackintosh and Charlie Condou, was written by Richard Johnston and directed by Ian Mactavish. The producer was Sean Carnegie. The creative director was Tim Craig.
Radioville have created a number of radio advertising campaigns for Lexus, including the Cannes Lion and Aerial award-winning “Switch”.
The new ad airs nationally from Monday 20th October.