DRDB to push DAB for Xmas
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DRDB to push DAB for Xmas

The Digital Radio Development Bureau has launched a Christmas marketing campaign to push DAB stations this Christmas, including Planet Rock which has just unveiled a new logo and website.

The DRDB also has a new [link=http://www.getdigitalradio.com/]website[/link], and has a Christmas marketing campaign which includes eadio ads, on-air promotions, press promotions, editorial, and in-store.

Ads identifying DAB radio sets as the perfect Christmas gift run for six weeks across analogue commercial radio stations. Similar promotions will also run on BBC radio and television.

DRDB chief executive Tony Moretta says: "As with many consumer electronics products, Christmas is the key sales period for DAB radios. For the first time this year we have a campaign that unites both BBC radio/TV and commercial radio in the same creative execution. DAB radios are a high value, low cost gift this Christmas."

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 0 362 02 December, 2008 Digital Radio News 12:11 am 200812 Tuesday, December 2nd, 2008

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