A new programming feature containing daily updates from Santa Claus is now on the air on stations across the UK, produced by independent production company Devaweb.
Santa’s Christmas Updates contain Santa reporting on his latest preparations at the North Pole as he gets ready for Christmas Day.
Devaweb’s founder Chris Stevens said: “Our aim is to create high quality content that not only sounds great on the air, but also gives stations a chance to increase their S and P income. Times are hard in commercial radio, and what business wouldn’t want to sponsor Santa?”
The first of Santa’s updates was broadcast yesterday (1st December), with another wave of stations picking up the feature on Monday 8th December.
Devaweb's clients include Kingdom FM, CN Radio, GMG Radio and The Revolution.